I found out about this campaign for anti-bullying charity Beatbullying via a good friend of mine who I suspect was involved as he’s a social media agency person.
After that long-winded attempt at disclosure, here’s the point. It’s not the first campaign to allow you to upload an image which is then placed in a video – but the choice of subject matter means that the personalisation is particularly well-suited to creating a pretty big impact…
Here’s the example:
And you can take part at http://unhappyslap.co.uk/. It’s good because the aim is to raise awareness and also to encourage 18-25 year olds to become BeatBullying Cybermentors and be trained to provide peer counselling to those who contact the charity.
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